A cartoon truck was included in the design as a way to associate quickly with The Truck Trail. We knew that this brand identity would look great across all marketing channels going forwards.

Shouting about this fantastic community project was something that was done through a large range of mediums. The official Truck Trail map was designed and printed in order to show visitors of the attraction where to start your truck trail, where the trail ends and also to point out the variety of shops, restaurants, and places to visit along the way, making it a great day out for all the family.

We signed up local shops around Leyland to sponsor this map, providing them with advertising space which was seen by thousands.

These maps were then placed in a number of shops, restaurants and other nearby places where those taking part in the Truck Trail could pick up one for free to help them along their trail.

A number of competitions and skills-related tasks were carried out through working with over 40 primary and secondary school in South Ribble.

A 14th truck as part of this project, was designed by local school children. The competition encouraged young people to explore their skills in science, technology, engineering, and maths by thinking about how trucks in the future could evolve and improve.

Some fantastic entries were received and the judges had a hard time shortlisting for the Dragons Den-style competition, hosted at Leyland Trucks.

With over 50 children attending on the day, they were able to have a tour of the production line and got the chance to explore inside the brand new DAF Truck.

Following on from the Dragons Den-style competition, the winner was announced at the Leyland Festival, which took place in June.

Not only were they named the competition winners, but they got to take their very own designed and manufactured, 6ft by 8ft truck back to their school.

We designed and built the below Truck Trail website as a tool to help drive families to take part in this project. The overall style reflected that of the brand identity, creating a fun and vibrant theme throughout.

Kalyna Lesyna. May 19, David Plamondon. March 14, Elizabeth de Moya. January 27, Tim Barrett. December 29, Veronica White.

September 10, Easy trail. My dogs really enjoyed it. Blake Miller. August 17, Decent hike for the whole family. Brandy Gonzales. August 13, This is great!

Easy, open, easy to find parking! Gaya B. It's very scenic. Beautiful vegetation. Loved the greenary. Rachel Krechnyak.

May 29, Vera Bianca. April 27, Robert Doane-Solomon. March 12, Amber rae. March 5, Lots of woodpeckers and shade. Show more reviews Showing results 1 - 29 of Show more photos Showing results 1 - 56 of Sean Dendy.

December 6, Vanessa Lopez. November 28, Stacy Downing. November 26, Dave Boyle. Michelle - Ticks Christian.

November 20, Christopher Day. November 18, Scott Hermann. November 15, Gabriel Miller. November 1, Fadi Matta. October 31, Geoffrey Hu.

Taylor Prokes. October 29, Holly Arnold. Subscribe Registration is free of charge no monthly or annual fees and allows your company to join the list of more than carriers.

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